2 million push for San Miguel

09 November, 2009

San Miguel is back on the small screen as part of a pre-Christmas push.

The beer, which is handled by Carlsberg, has returned to TV with a re-run of the 'Not A Quick Beer' ad campaign. Originally launched in May this year, the ads will run for seven weeks in the lead up to Christmas.

The brewer is investing £2 million in the festive burst of activity for the Spanish beer.

Paul Davies, head of brands and insight at Carlsberg UK, said: “This latest burst of advertising activity for the San Miguel brand underlines how far we have taken it since we took on full responsibility for sales and marketing.

"It is the number one brand in the fastest growing sector of the beer category, world beer. So it is no surprise to say that we have big plans for San Miguel in 2010.”

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