St Helier enters boxed cider market

11 November, 2009

Intercontinental Brands is entering the boxed still pear cider category with its St Helier brand.

The brand has previously been limited to bottled varieties of pear and fruit ciders since its launch three years ago.

St Helier Still Pear is in a 3-litre box and has an abv of 5%.

The rrp is £7.49, which ICB managing director John Mills described as a “canny buy”.

He added: “The time was right. Consumers will love the convenience of the box and the fact that they can keep it in the fridge and have it chilled and ready on-tap whenever they feel like it or the occasion demands.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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