The Kent Community Alcohol Partnership – which has been piloted in Edenbridge, Canterbury and Thanet – is being extended into more areas of the county. Retailers are also being invited to join an accreditation scheme to prevent under-age sales.
Traders in the partnership areas who want to be accredited will commit to adopting an effective system to prevent under-age sales, including Challenge 21, or preferably Challenge 25.
Retailers will have access to support and training from the partnership as well as a window sticker to show that they are a responsible trader.
Nick Grant, chairman of the Retail of Alcohol Standards Group, said: “The results of this pilot scheme are encouraging and demonstrate what can be achieved when local enforcement agencies work in partnership with retailers to curb under-age purchase of alcohol.
“Challenge 25 is already widely in use by retailers and the accreditation scheme will reinforce the work we are doing together to change the culture around alcohol.”