Fuller's beers get marketing boost

20 November, 2009

Fuller’s is to increase its marketing spend in 2010 after its beer company turned in 15% increase in operating profits in the six months to September 26.

Revenue increased from £45.4 million to £49.4 million, with profits of £3.9 million. Beer volumes were 3% ahead of the same period in 2008.

London Pride was the main driver of growth and the company said it had managed to increase its advertising presence for the brand despite spending less in 2009, because of depressed advertising rates.

The brand has been on TV during high profile football matches, a level it has not been at previously.

“During the 26-week period we spent £200,000 less than the corresponding period last year,” said chairman Michael Turner.

“We have continued our TV campaign into the second half of the year, will continue to step up our marketing activity generally and overall expect to spend more on marketing this year than we did last year.”

Fuller’s reported an overall increase in pre-tax profits of 26% to £15.1 million, boosted by good weather in the early summer, low interest rates and a pay freeze.

Turner said the company was “cautious about the economy and expected the second half of the year to be tougher.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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