Shoppers clueless about promos

08 December, 2009

One in three people who shop in convenience stores and buy an item on promotion don't know how much money they saved, new research has shown.

As part of the Convenience Tracking Programme, market researchers Him interviewed 1,700 shoppers in 18 convenience chains in October to find out their perceptions on price, value and promotions.

The study found 13% of consumers are still prepared to pay more for items in convenience stores, but this has come down from 16% in 2008.

Forty per cent of respondents said they would buy a product with a price-marked pack, which gives them reassurance they aren't being over-charged.

A third of shoppers would be encouraged to buy products with rounded price points to help them keep track of how much they are spending, the study showed.

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