The Conservative Party has outlined plans to end unit labelling for alcohol if it wins the next election.
In its green paper on health policy, published today, the party also confirms earlier hints that it would introduce higher taxes on RTDs and superstrength beers, and said it would ban loss-leading supermarket deals on alcohol.
The policy document calls for an end to unit labelling for alcoholic drinks in favour of a system which would make people “more aware of [the] amount of alcohol in drinks” and take account of “social norms”.
A pledge to consult the drinks industry on the measure was welcomed by the Wine & Spirit Association.
Chief executive Jeremy Beadles said: “We welcome steps to encourage consumers to make informed choices and take responsibility for their own behaviour and the opportunity for business to be involved in shaping and implementing agreements around responsible marketing of alcohol products.”