Baileys backs Desperate Housewives

26 January, 2010

Baileys is to sponsor the new series of Desperate Housewives on Channel 4 and E4 from January 27.

Idents for the Diageo cream liqueur brand will appear throughout the 23-episide series which runs until June.

Diageo is also spending £1 million on a marketing campaign to drive awareness and sales of the brand in the run-up to major events in the first part of the year, including Valentine’s Day, Mother’s Day and Easter.

New TV ads featuring a perfect Baileys serve will appear from March 8 and run until Easter weekend.

POS will be available across all channels.

Brand manager Violeta Andreeva said: “The TV ads and POS kits, combined with the sponsorship, means that Baileys will have increased awareness and visibility in the spring, helping retailers drive sales during this key time of the year for the brand.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter