Guinness campaign kicks off rugby season

26 January, 2010

Guinness' latest ad campaign will feature rugby union stars Lewis Moody, Lee Byrne and Paul Sackey.

This marks the first time the brand has used international players and has been designed to “embody” the new Guinness strapline Bring it to Life by depicting key moments that bring rugby union to life for supporters.

The new advert will break ahead of the RBS 6 Nations, which sees old rivals England and Wales go head-to-head at Twickenham on the opening weekend of the tournament on February 6.

Sponsorship manager at Diageo Lee Bailey said: “We really wanted to highlight the moments in rugby that bring the crowd to life and using international stars ahead of the 2010 international season fit perfectly. The link with Guinness and rugby is long established and the images created put Guinness at the heart of the dramatic action in the game, illustrating how both Guinness is brought to life and how big moments in a game can bring a crowd to life.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter