Panto raises £10,000 for charity

26 January, 2010

The Benevolent's first foray into pantomime has been a resounding success, raising more than £10,000.

The Benevolent's first foray into pantomime has been a resounding success, raising more than £10,000 for the charity.

Vinderella, a modern retelling of the fairytale with a wine trade twist, starred Andrew Reed as Prince Charmes and Anna Noble as Vinderella. It also featured appearances of many names from across the drinks industry such as Venla Freeman, from the Wine Institute of California, and wine writer Charles Metcalfe.

It ran for four nights and finished on Saturday (January 23).

A spokesman for the trade charity said: “We are extremely pleased with the success of Vinderella, selling over 750 tickets and raising £10,000 from the four performances is a fantastic achievement.

"This would not have been possible without the help of so many people from across the trade, who all gave up their time to make this a success.

"Vinderella has brought the charity much positive PR within and outside the drinks industry, many people who purchased tickets had not previously attended a Benevolent event."




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter