One of the new features at winesofgermany.co.uk is a ‘wine searcher’ function, which provides direct links to retailers’ websites so consumers can buy direct. Users are also able to search for German wines by alcohol level, colour, region and grape variety.
The site also features a trade section, which will highlight upcoming wine tastings and initiatives from the German Wine Institute.
Nicky Forrest, managing director for Wines of Germany UK, said a “strong digital campaign focused around the website” will be a key part of the generic body's communications plans for 2010.
Meanwhile Romanian Winegrowers, an independent body made up of a group of wine producers throughout the country, has launched romanian-winegrowers.com. The site was designed specifically for the UK market.