Web revamp for Wines of Germany

01 February, 2010

Wines of Germany is hoping its new website, launched today, will drive sales and target a younger audience.

One of the new features at winesofgermany.co.uk is a ‘wine searcher’ function, which provides direct links to retailers’ websites so consumers can buy direct. Users are also able to search for German wines by alcohol level, colour, region and grape variety.

The site also features a trade section, which will highlight upcoming wine tastings and initiatives from the German Wine Institute.

Nicky Forrest, managing director for Wines of Germany UK, said a “strong digital campaign focused around the website” will be a key part of the generic body's communications plans for 2010.

Meanwhile Romanian Winegrowers, an independent body made up of a group of wine producers throughout the country, has launched romanian-winegrowers.com. The site was designed specifically for the UK market.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter