New fruit cider for Thatchers

05 February, 2010

Thatchers is entering the fruit cider market with the launch of Ciderberry.

The cider maker describes the new products as “a rich, red, medium fruit cider”. It is infused with the natural berry juices of blackcurrants, raspberries and blueberries.

Martin Thatcher, managing director of Thatchers Cider, said: “Thatchers Ciderberry is the natural progression for existing fruit cider consumers. Fruit and Pear is still the fastest growing cider category, and is proving to be an exciting market where innovation is vital for success.

“Ciderberry has a slightly drier taste than other fruit ciders currently in the market with a unique blend of berries. We believe it is this blend that will appeal to a more sophisticated palate.”

The fruit cider has an rrp of £3.99 and an abv of 5.4%. It is packaged in a wine-style 75cl bottle and has been designed to create a sister brand to Katy Rosé, a pink apple cider launched last year.

“Ciderberry is a really versatile cider and will appeal to both a male and female market, and in particular for sharing. It can be drunk chilled as an aperitif, with or without food, and will make a refreshing alternative to more traditional ciders, wine and lager,” Thatcher added.

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