The event – Moving Beyond Discount – will be co-hosted by OLN editor Rosie Davenport and Lulie Halstead, chief executive of Wine Intelligence.
It will unveil new insights into the psychology of wine shopping to look at how and why shoppers behave as they do in stores, and set out strategies for influencing shoppers without slashing prices in the recession.
The event is on May 13? at 3.15pm, in the Masterclass Theatre at Excel, and is part of a programme of Wine Intelligence events across all three days of the exhibition. E?mail? email@example.com to register.