New case and bottle sizes for Brothers

24 April, 2009

Brothers Cider has launched a limited edition 15-for-12 case promotion for its pear and strawberry? mixed? pear products in cash and carries.

The company has also introduced a 27.5cl bottle for the ciders in response to consumer demand for a smaller size.

The new 27.5?cl bottles are available nationwide from selected cash and carries in cases of 12.

“These new formats will ensure Brothers Cider continues to introduce new consumers to cider and lead the ongoing development of the category,” said consumer marketing manager Matthew Langley.

246




Bookmark this


Site Search

COMMENT

Welcoming the wine rookie

It’s all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter