New case and bottle sizes for Brothers

24 April, 2009

Brothers Cider has launched a limited edition 15-for-12 case promotion for its pear and strawberry? mixed? pear products in cash and carries.

The company has also introduced a 27.5cl bottle for the ciders in response to consumer demand for a smaller size.

The new 27.5?cl bottles are available nationwide from selected cash and carries in cases of 12.

“These new formats will ensure Brothers Cider continues to introduce new consumers to cider and lead the ongoing development of the category,” said consumer marketing manager Matthew Langley.

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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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