Test-tube drinks deemed irresponsible

24 April, 2009

A vodka-based test-tube drink has effectively been banned by the Portman Group after its complaints panel ruled the drinkís publicity and packaging breached six rules in its code of practice.

The watchdog has issued advice to retailers not to stock Rampant TT, marketed by Manchester-based 247 Enterprises.

Stores that refuse to comply could get a black mark against their name in future licensing applications.

Portmanís independent complaints panel ruled that Rampant TT?ís packaging didnít make its alcoholic nature clear and encouraged down-in-one consumption. Its publicity material was judged to promote sexual success and encourage irresponsible? drinking.

The productís website was also found to have breached the code by showing consumers who appeared to be drunk and under 25, including an image of a woman with a sign saying: ďIím off my titsĒ.

247 Enterprises director Dave Fash said: ďThese pictures were of people who werenít anything to do with the company and we took them down as soon as Portman first wrote to us.

ďThe test-tubes are about 10% of our sales portfolio, so itís not going to have a very big effect on us as a company.Ē??

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know