Walkers rolls out Red Sky campaign

24 April, 2009

Walkers’ new premium crisps brand Red Sky is on TV in a multi-million pound ad campaign.

Featuring the strapline From Nature’s Kitchen, the ad is designed to highlight the brand’s use of natural ingredients. It depicts bees, squirrels and birds working together to make the crisps. The voiceover says: “Nature works hard so you can enjoy new Red Sky potato chips.”?The five-week campaign will also include ads in consumer press, online marketing and sampling.

Red Sky was launched last month as a stand-alone brand without the Walkers? name or logo on the packaging.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter