The National Licensed Trade Association will be dedicated to promoting responsible alcohol retailing through a variety of training and educational initiatives.
It brings together a raft of organisations from both public and private sectors, including Alcohol Concern, ambulance service, NHS, police and the drinks industry.
The NLTA has been set up by Helen Newlove, whose husband was tragically kicked to death in Warrington in front of his three young daughters by a gang of drunk teenagers.
The NVQ-assessed scheme Barcode is part of the NLTA’s mission to tackle drink-related violence and criminal behaviour.
It will teach staff who sell alcohol how to recognise when people are drunk and how to communicate more effectively with drunk people, such as the language they should use.
Those trained under the scheme will carry a colour-coded card that instantly designates the standard they have reached.
The launch of the NLTA and Barcode was welcomed by home office minister Alan Campbell MP and shadow home secretary Chris Grayling MP.
Campbell said: “Tackling alcohol-related crime and antisocial behaviour is still a challenge for the country but I’m delighted we can address this in a cross-party way. The NLTA can help make a real and lasting effect on people’s lives.”