She is reporting to Charles Collard, regional managing director UK/Ireland/Benelux, who has relocated from London to the Sopexa Group head office in Paris.
Burchett brings with her more than 20 years’ experience of both the British and French wine industries, having also previously been UK sales and marketing director at Vinival, director of sales at Waverley TBS and UK sales and marketing director at Skalli-Fortant de France.
Collard said: “We are delighted to announce Anne’s appointment. She is a well-known and well-respected figure in the British wine industry, and brings enormous commercial and marketing expertise to the company.”
Burchett added: “I am delighted to join Sopexa and I look forward to my new role with great enthusiasm.
“My mission is to consolidate Sopexa’s market leadership position in the promotion of French wine products on the UK market, as well as to attract new clients.
“Sopexa has a key role to play in nurturing trade between France and its export markets through providing the right marketing solutions to both our clients and industry partners.
“The team here is already doing an excellent job and I am looking forward to working with them.”
Burchett took up her new role at the PR and communications agency for French wine on Monday (February 8).