The National Licensed Trade Association will be dedicated to promoting responsible alcohol retailing through a variety of educational initiatives.
It brings together a raft of organisations from both public and private sectors, including Alcohol Concern, the ambulance service, NHS, police and the drinks industry.
The NLTA is being chaired by Helen Newlove, whose husband was kicked to death in Warrington in front of his three young daughters by a gang of drunk teenagers in 2007.
The NVQ-assessed Barcode scheme is part of the NLTA’s mission to tackle drink-related violence and criminal behaviour.
It will teach staff who sell alcohol how to recognise when people are drunk and how to communicate more effectively with? them, including the most effective language to use.
Those trained under the scheme will carry a colour-coded card to show the standard they have reached.
The launch of the NLTA and Barcode was welcomed by Home Office Minister Alan Campbell MP.