In brief

19 February, 2010

l Chimay has unveiled a redesign for its range of Trappist beers. The new?-look bottles will be available from March and are “fresher, luminous, contemporary and more modern,” according to Chimay marketing manager Philippe Henroz.

Shropshire’s Wood Brewery has helped raise £1,000 for the Midlands Air Ambulance charity. Triple A?: Air Ambulance Ale was specially brewed by the brewery in Wistanstow and money donated from every bottle and pint bought throughout 2009.

Greene King is hoping awareness for Old Speckled Hen will rise “even further” with its latest ad campaign. Branding is now appearing on billboards and tube posters for the new series of Argumental, Dave TV’s comedy panel show.

OLN columnist Zak Avery’s new book 500 Beers will be available next month from Apple Press. In it he looks at traditional brews, as well as cutting-edge microbreweries?. It features a cross-section of brand and styles including ales, bitters, wheat beers, porters, stouts, pilsners, lagers? and fruit beers.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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