In brief

19 February, 2010

l Chimay has unveiled a redesign for its range of Trappist beers. The new?-look bottles will be available from March and are “fresher, luminous, contemporary and more modern,” according to Chimay marketing manager Philippe Henroz.

Shropshire’s Wood Brewery has helped raise £1,000 for the Midlands Air Ambulance charity. Triple A?: Air Ambulance Ale was specially brewed by the brewery in Wistanstow and money donated from every bottle and pint bought throughout 2009.

Greene King is hoping awareness for Old Speckled Hen will rise “even further” with its latest ad campaign. Branding is now appearing on billboards and tube posters for the new series of Argumental, Dave TV’s comedy panel show.

OLN columnist Zak Avery’s new book 500 Beers will be available next month from Apple Press. In it he looks at traditional brews, as well as cutting-edge microbreweries?. It features a cross-section of brand and styles including ales, bitters, wheat beers, porters, stouts, pilsners, lagers? and fruit beers.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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