Red Stripe launches digital music campaign

19 February, 2010

Red Stripe is hoping to increase awareness of its association with live music with its latest digital campaign.

The beer brand? has linked up with internet radio to push its music credentials.

A spokeswoman said: “?The partnership will expose Red Stripe’s grassroots gig series and the Red Stripe Music Award to’s 40 million unique users worldwide, and encourage click-throughs to Red Stripe’s relaunched web?site.”?Activity includes a one-day homepage takeover, continued branding on and a RSMA section of the website.

Paul Brazier, brand manager for Red Stripe, said: “This year we’re stepping up a gear with RSMA. The gig series has increased its status over the past three years and with our partnership with we’re taking it to the next stage.”

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