The beer brand? has linked up with internet radio
ast.fm to push its music credentials.
A spokeswoman said: “?The partnership will expose Red Stripe’s grassroots gig series and the Red Stripe Music Award to
ast.fm’s 40 million unique users worldwide, and encourage click-throughs to Red Stripe’s relaunched web?site.”?Activity includes a one-day homepage takeover, continued branding on
ast.fm and a RSMA section of the website.
Paul Brazier, brand manager for Red Stripe, said: “This year we’re stepping up a gear with RSMA. The gig series has increased its status over the past three years and with our partnership with
ast.fm we’re taking it to the next stage.”