Tuborg goes to Glastonbury

19 February, 2010

?Tuborg is offering five pairs of tickets to the sold-out Glastonbury festival this summer.

Brand owner Carlsberg has launched a new on-pack promotion, which is being rolled out across grocers and independents this month.

The text-to-win competition will offer music lovers the chance to attend the festival, which is celebrat?ing its 40th anniversary?. The Glastonbury promotion is part of a £1 million marketing campaign aimed at driving sales of Tuborg?.

An outdoor advertising and awareness campaign will launch in April as the build up to the festival season intensifies, a spokesman told OLN.

The promotion will be available on all four?, eight?, 15? and 20-packs and will run through until the summer?.

A number will be printed on the limited?-edition packs for consumers to win the Glastonbury tickets or runner-up prizes of 400 official 40th anniversary T-shirts and 800 Tuborg MP3 sock holders.

Paul Davies, director of brands at Carlsberg UK, said: “Tickets to the festival are like gold dust?, with the regular allocation selling out last year.

“We are extremely excited to give drinkers the chance to go to the must-attend event of 2010.

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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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