Brand owner Carlsberg has launched a new on-pack promotion, which is being rolled out across grocers and independents this month.
The text-to-win competition will offer music lovers the chance to attend the festival, which is celebrat?ing its 40th anniversary?. The Glastonbury promotion is part of a £1 million marketing campaign aimed at driving sales of Tuborg?.
An outdoor advertising and awareness campaign will launch in April as the build up to the festival season intensifies, a spokesman told OLN.
The promotion will be available on all four?, eight?, 15? and 20-packs and will run through until the summer?.
A number will be printed on the limited?-edition packs for consumers to win the Glastonbury tickets or runner-up prizes of 400 official 40th anniversary T-shirts and 800 Tuborg MP3 sock holders.
Paul Davies, director of brands at Carlsberg UK, said: “Tickets to the festival are like gold dust?, with the regular allocation selling out last year.
“We are extremely excited to give drinkers the chance to go to the must-attend event of 2010.