The Ultimate Training Experience giveaway will run on promotional packs featuring pictures of footballer Wayne Rooney and Welsh winger Shane Williams.
A daily draw will offer the chance to win one of more than 100 training sessions, as well as tickets to either a World Cup football or international rugby match.
To enter, consumers can text the code found on the label or go to Poweradegb.com to see whether they have won.
Selena Taylor, trade communications manager at Coca-Cola Enterprises, said: “?We expect our new on-pack promotion will boost consumer awareness? and increase sales for retailers.”