Powerade offers ‘ultimate training’

19 February, 2010

Consumers can win a place on a football camp in South Africa, or rugby camps at Twickenham and the Millennium Stadium, in Powerade’s latest on-pack promotion.

The Ultimate Training Experience giveaway will run on promotional packs featuring pictures of footballer Wayne Rooney and Welsh winger Shane Williams.

A daily draw will offer the chance to win one of more than 100 training sessions, as well as tickets to either a World Cup football or international rugby match.

To enter, consumers can text the code found on the label or go to Poweradegb.com to see whether they have won.

Selena Taylor, trade communications manager at Coca-Cola Enterprises, said: “?We expect our new on-pack promotion will boost consumer awareness? and increase sales for retailers.”




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter