Renamed Marlboro White Menthol, the 6mg tar cigarette will be available in 10s and 20s packs from March.
Zoe Smith, marketing manager for UK & Ireland, said: “The redesign of the Marlboro menthol packaging modernises the brand by introducing a much more contemporary feel to our menthol offering. This is also the reason behind the name change?.”?She added that the change is “the first in a series of exciting new developments for Marlboro products during 2010”.
The rebranded 20?-packs will be introduced to retailers in three stages?. First with a peel-off cover which looks like the old-style packaging, then a tear tape featuring the strapline “same taste, fresh new look”, and finally the new-look pack will be rolled out.
The 10?-pack will feature the “same taste, fresh new look” tear tape before going to the new design.