United Biscuits is targeting football fans with a £2 million marketing push for McCoy’s that includes a six?-month sponsorship deal to become Talk Sport’s official crisp partner for the 2010 World Cup and the return of the Man Crisps TV ad.
Windsor Blue has undergone a packaging redesign?. The new look co?incides with the launch of Windsor Blue Superkings Menthol 10s, which will be available from March (rrp £2.37).
Coca-Cola Enterprises is rolling out a multi-million-pound marketing campaign for Coca-Cola and Coke Zero called Open Happiness. The push will include TV and outdoor ads, an on-pack promotion and digital activity.
Kettle Chips has added Sweet Chilli, Smoky Barbecue and Sour Cream & Onion to its core range. All three flavours will be available from March in 150g bags (rrp £1.69), and Sweet Chilli and Sour Cream & Onion will also come in 40g bags (rrp 65p).
Shropshire-based Wenlock Spring has launched a range of still and sparkling waters in clear recyclable PET bottles. The range includes 50cl (with a screw?cap or sports cap), 1-litre, 1.5-litre and 2-litre bottles.