In brief?

19 February, 2010

l Britvic is replacing its current 50cl no sugar and low?-sugar range with 60cl PET bottles of Pepsi Max, Diet Pepsi, 7U?p Free, and Tango in an effort to offer “bigger and better value”. The bottles will be available from April (rrp 99p) and will be backed by a £5 million marketing campaign.

United Biscuits is targeting football fans with a £2 million marketing push for McCoy’s that includes a six?-month sponsorship deal to become Talk Sport’s official crisp partner for the 2010 World Cup and the return of the Man Crisps TV ad.

Windsor Blue has undergone a packaging redesign?. The new look co?incides with the launch of Windsor Blue Superkings Menthol 10s, which will be available from March (rrp £2.37).

Coca-Cola Enterprises is rolling out a multi-million-pound marketing campaign for Coca-Cola and Coke Zero called Open Happiness. The push will include TV and outdoor ads, an on-pack promotion and digital activity.

Kettle Chips has added Sweet Chilli, Smoky Barbecue and Sour Cream & Onion to its core range. All three flavours will be available from March in 150g bags (rrp £1.69), and Sweet Chilli and Sour Cream & Onion will also come in 40g bags (rrp 65p).

Shropshire-based Wenlock Spring has launched a range of still and sparkling waters in clear recyclable PET bottles. The range includes 50cl (with a screw?cap or sports cap), 1-litre, 1.5-litre and 2-litre bottles.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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