The Perfect Break activity kicks off on February 22 with a TV ad
isting the prizes available in a new promotion running across Kit Kat four-finger bars, Kit Kat Chunky Milk and Kit Kat Senses.
Top prizes include breaks away worth £10,000 tailored to the individual winner. Money off holidays at lastminute.com is also up for grabs. The push forms part of Nestle’s £25 million media spend on the brand in 2010.
UK trade communications manager Graham Walker said: “In 2009 Perfect Break delivered record growth for Kit Kat. For 2010, the promotion is not just benefiting from increased media spend and on-pack presence, but a reward will be offered to all consumers.
“Research shows competitions encourage lapsed users to re-engage with a brand and by building on the success of 2009’s Perfect Break, Nestlé will attract even more consumers to Kit Kat?.”