WKD encourages the cheeky boys

22 January, 2010

WKD has produced a set of Valentine’s Day posters for retailers?. Under the heading Bloke Rules, the?y are designed to “guide men through the pitfalls surrounding the most romantic day of the year”, says brand owner Beverage Brands.

They feature phrases such as:? “It’s a bottle, and it’s bubbly, sorted?.” Marketing director Debs Carter said: “This cheeky approach gives WKD the chance to make topical comment and generate a tactical sales opportunity.”?




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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