WKD encourages the cheeky boys

22 January, 2010

WKD has produced a set of Valentine’s Day posters for retailers?. Under the heading Bloke Rules, the?y are designed to “guide men through the pitfalls surrounding the most romantic day of the year”, says brand owner Beverage Brands.

They feature phrases such as:? “It’s a bottle, and it’s bubbly, sorted?.” Marketing director Debs Carter said: “This cheeky approach gives WKD the chance to make topical comment and generate a tactical sales opportunity.”?




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What makes wine special

Reaching the 50th instalment of Hemming’s Way is hardly the biggest milestone, but I don’t need much of an excuse to pour myself a glass of champagne before getting dressed. It’s a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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