WKD encourages the cheeky boys

22 January, 2010

WKD has produced a set of Valentine’s Day posters for retailers?. Under the heading Bloke Rules, the?y are designed to “guide men through the pitfalls surrounding the most romantic day of the year”, says brand owner Beverage Brands.

They feature phrases such as:? “It’s a bottle, and it’s bubbly, sorted?.” Marketing director Debs Carter said: “This cheeky approach gives WKD the chance to make topical comment and generate a tactical sales opportunity.”?




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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