Red Bull ads follow festive boom

22 January, 2010

Red Bull will be back on TV in February with two new UK-specific commercials.

The animated ads are called Shakespeare and Newton and are part of the energy drink’s ongoing Red Bull Gives You Wings campaign.

The ads will include an end-frame of the recently? launched Red Bull Energy Shot product.

The brand is also promising “groundbreaking regional and national events, some of which have never been seen before in the UK” for 2010.

Tom Smith, Red Bull trade communications manager, said the brand had its biggest Christmas in the UK selling 35 million cans in December.

He added: “Despite the tough economic climate, consumers still want functional products that fulfil a certain need.

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