Abbey Well Schwim Free promotion set to continue

22 January, 2010

Schweppes Abbey Well water is extending its Schwim Free? promotion into 2010.

The on-pack campaign enables consumers to claim a free swim on weekdays, at one of 468 swimming pools around the UK, by taking a bottle cap to participating venues.

Supplier Coca-Cola Enterprises is revamping the packaging of 50cl packs to feature updated Schwim? Free graphics.

The campaign will run for a year and will be supported by outdoor, press, radio and online activity.

Revenue growth manager Jeremy Payne said: “Consumer research has shown that Schwim? Free activity has helped to increase purchase from 65% to 88%, helping boost sales for retailers?.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know