Marlboro Red’s new ‘retro’ pack
Published:  22 January, 2010

Imperial Tobacco is to launch a metallic soft pack version of its Marlboro Red cigarette brand.

The pack will be available from February in 20s at a guide retail price in line with other Marlboro products.

A cash and carry promotion with Bestway, Booker and Dhamecha will give retailers £3 off an outer until March 7.

Its introduction to the UK follows

aunches in Spain, Greece and Italy

ast year.

The hard pack version will remain on the market.

Marketing manager Zoe Smith said the launch introduced a “retro feel” to the brand.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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