The pack will be available from February in 20s at a guide retail price in line with other Marlboro products.
A cash and carry promotion with Bestway, Booker and Dhamecha will give retailers £3 off an outer until March 7.
Its introduction to the UK follows
aunches in Spain, Greece and Italy
The hard pack version will remain on the market.
Marketing manager Zoe Smith said the launch introduced a “retro feel” to the brand.