Alcohol-free digestif for UK

22 January, 2010

A French-made non-alcoholic digestif is being launched in the UK market.

Security Feel Better is made from plant and herb extracts in the Cognac region and will have an rrp of £2.99 for a 3?cl bottle.

The drink is being imported by Eurostar Commodities, a Yorkshire-based food supplier whose other products include flour and rice.

Sales and marketing director Jason Bull said: “Security Feel Better has enjoyed marked success in France and across the globe.

“We are planning on capitalising on the growing consumer interest in non-alcoholic beverages and shot packaging formats, targeting a sophisticated fan base as a digestion aid after food and drink.”?




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemming’s Way is hardly the biggest milestone, but I don’t need much of an excuse to pour myself a glass of champagne before getting dressed. It’s a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter