Molson Coors UK has become the first brewer to sign up to a new protocol on the sustainable use of resources under the auspices of WRAP, the not-for-profit organisation that promotes waste reduction.
The Carling brewer has backed the Courtauld Commitment 2, a project to persuade manufacturers to move away from weight-based targets on packaging waste to a broader, sustainable use of resources over the life cycle of products through the whole supply chain.
Molson Coors supply chain director Martin Thomas said: “We believe this is not only the right thing to do, but makes great commercial sense.
“Our customers are increasingly telling us that the environment is becoming ever more important to them and to UK beer drinkers.
“We continue to explore opportunities to reduce the environmental impact of packaging and waste throughout our supply chain, from when the barley arrives at our maltings right up to the moment when the beer is poured into the glass.”