Tesco offers limited parcel of McGuigan's premium wines

10 March, 2010

Australian producer McGuigan Wines has teamed up with Tesco to offer its online shoppers a limited parcel of wines from its premium portfolio.

The wines, which include trophy and medal winners from the International Wine Challenge, will be available from next week in limited quantities. The wines featured include McGuigan Shortlist Chardonnay 2007, which won a trophy at the IWC in the Australian Chardonnay category. The retailer will be selling a mixed case with an RRP of £96 with only 100 available.

Paul Schaafsma, general manager UK and Europe for McGuigan Wines' brand-owner Australian Vintage said: “The past 12 months have been hugely successful for the McGuigan brand in the UK. Value and volume growth has out-performed the market, and our wines have enjoyed widespread critical acclaim in prestigious competitions such as the IWC. This premium parcel with Tesco.com is a further step in the development and evolution of the McGuigan brand in the UK, and we look forward to introducing our broader portfolio of wines to the market throughout 2010.”




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