Thatchers adds Green Goblin

18 March, 2010

Thatchers has added Green Goblin cider to its portfolio.

The product was launched by Wychwood Brewery in 2007 and produced under licence by Thatchers.

A deal has been struck with the brewery’s owner, Marston’s – which bought Wychwood two years ago – for Thatchers to take over all sales, marketing and distribution for the 6% abv, oak-aged bottled cider from March 29.

Martin Thatcher, managing director of the Somerset cidermaker, said: “Green Goblin will complement our portfolio perfectly.

“The brand has great character, and has built up a loyal following among male drinkers. With our strong commitment to the cider category, Green Goblin is in safe hands.” He said Thatchers will be supporting Green Goblin with a trade campaign this spring.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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