Grolsch packs encourage continental habits

19 March, 2010

Molson Coors hopes to encourage continental drinking habits among consumers with the launch of the Perfect Grolsch Serve Home Experience Pack.

The kits include a nucleated Grolsch glass, beer skimmer and a book which “celebrates the art of pouring and enjoying beer through delivering the perfect Grolsch continental serve”.

Six promotional SKUs will be available for a limited period in-store from April, giving shoppers the opportunity to purchase kits online for £4.99 with a promotional pack.

They also receive £5 of money-off next purchase vouchers to use in the off-trade, driving trial across brands and SKU formats, and rewarding loyalty.

Packs included in the offer are: 44cl four-pack cans (Grolsch Premium and Blond), 50cl four-pack cans (Grolsch Premium), 27.5cl four-pack bottle (Grolsch Premium) and 27.5cl six-pack bottles (Grolsch Premium and Blond).

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