To drive visibility and build rate of sale, WKD Blue multipacks will feature the football-related on-pack offer over the coming months.
The interactive promotion has the strapline “Armchair Army” and will give fans the chance to win a share of a cash prize fund of £500,000.
Every pack will include a money off next purchase voucher to encourage repeat purchase and drive footfall for retailers.
Each 10 and 12 pack of WKD Blue will contain a game card with the chance to win up to £2,000; a humorous, WKD-style Armchair Army Guide to the World Cup and a voucher of up to £2 off a subsequent purchase.
Promotional stock will be supplied to trade customers from the end of April onwards.
Debs Carter, marketing director at Beverage Brands, said: “This promotion is all set to make some football fans very happy indeed this summer, irrespective of how England fare in the tournament itself.”