'Biggest ever' on-pack for World Cup Bud

01 April, 2010

Budweiser has launched what it claims is its largest ever on-pack promotion ahead of this summerís World Cup, of which the brand is the official beer sponsor.

The Predict & Win promotion will run on 10 million packs in the UK, taking the form of an online consumer competition with a top prize of £100,000 and others including TVs and MP3 players.

Each week of the tournament, the top 100 hundred consumer forecasters will win prizes and a further 100 prizes will be given out to the best overall predictors at the end of the tournament.

A-B Inbev will support the promotion with an ad campaign covering TV, outdoor, press and digital in the run-up to and during the tournament in South Africa.

There will also be displays in take-home outlets.




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Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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