1m revamp for Aspall cider

06 April, 2010

Cider firm Aspall is investing £1 million in a relaunch of its product range.

The move involves the replacement of its green bottles with amber, new label designs and the introduction of health and sensible drinking messages to the back label.

A wrap-round neck label includes a “100% apple juice content” quality statement and Aspall’s knight logo.

New POS material has been produced for Peronelle’s Blush and Aspall Draught.

Commercial director Geoff Bradman said: “The cleaner-looking front label is much easier to read and we were careful to ensure that the redesign enhances the communication of the brand’s quality and premium credentials.

“We added the 100% apple juice content message to the bottle neck since our research showed that this was one of the elements that consumers associated most with Aspall.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter