The move involves the replacement of its green bottles with amber, new label designs and the introduction of health and sensible drinking messages to the back label.
A wrap-round neck label includes a “100% apple juice content” quality statement and Aspall’s knight logo.
New POS material has been produced for Peronelle’s Blush and Aspall Draught.
Commercial director Geoff Bradman said: “The cleaner-looking front label is much easier to read and we were careful to ensure that the redesign enhances the communication of the brand’s quality and premium credentials.
“We added the 100% apple juice content message to the bottle neck since our research showed that this was one of the elements that consumers associated most with Aspall.”