1m revamp for Aspall cider

06 April, 2010

Cider firm Aspall is investing £1 million in a relaunch of its product range.

The move involves the replacement of its green bottles with amber, new label designs and the introduction of health and sensible drinking messages to the back label.

A wrap-round neck label includes a “100% apple juice content” quality statement and Aspall’s knight logo.

New POS material has been produced for Peronelle’s Blush and Aspall Draught.

Commercial director Geoff Bradman said: “The cleaner-looking front label is much easier to read and we were careful to ensure that the redesign enhances the communication of the brand’s quality and premium credentials.

“We added the 100% apple juice content message to the bottle neck since our research showed that this was one of the elements that consumers associated most with Aspall.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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