The new product, dubbed Bud 66, will appear in August and joins a growing market in which stablemates Beck’s Vier and Stella Artois 4% have already established sound footholds.
Anheuser-Busch InBev UK President Stuart MacFarlane said: “Bud 66 is the result of extensive research and testing to create a product that will resonate with consumers. It is an ultra refreshing beer specifically developed to appeal to consumers in their early twenties.”
He described the beer as “lightly carbonated with a touch of sweetness”, adding: “We named it Budweiser Brew No 66 after the winning recipe number that had the perfect balance of ingredients creating the taste we know consumers will love.”
He added: “The opportunity for innovation in beer is huge: consumers, and in particular consumers in their early twenties are looking for something new and different – and it’s up to us to continue providing compelling product offers that reflect their needs and tastes.”