New cider bears cross for England

30 April, 2010

Henney’s has launched a medium-dry cider adorned with a St George’s Cross label.

England’s Pride has an abv of 6% and is packaged in 50cl bottles.

The cider has already won listings with Tesco, Morrisons, Booths and Rhythm & Booze.

Director Mike Henney said: “I hope to establish the brand in the long term.

“This is not just another novelty product to capitalise on the World Cup.

“It is an authentic, craft cider of the highest quality, although I do expect strong sales associated with the football this summer, as this provides a premium alternative to the mainstream for the discerning drinker.”

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know