Aspall relaunches new-look range

30 April, 2010

Cider firm Aspall is investing £1 million in a relaunch of its product range.

The move involves replacing its green bottles with amber, new label designs and the introduction of health and sensible drinking messages to the back label.

A wrap-around neck label includes a “100% apple juice content” quality statement and Aspall’s knight logo. New POS material has been produced for Perronelle’s Blush and Aspall Draught.

Commercial director Geoff Bradman said: “We have ensured that the redesign enhances the communication of the brand’s quality and premium credentials.”?




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter