The bottled version of the popular keg brew was launched two months ago in brand owner Westons’ Herefordshire heartland and has proved so popular it is now being given wider distribution, according to the producer.
The cider is being backed by its first above-the-line campaign, with six, 48 and 96-sheet posters from July in Herefordshire.
Westons is also relaunching Stowford Press LA in a pack aimed at better highlighting its 0.5% abv.
A promotion on Westons Premium Organic from mid-June will give consumers the chance to swap three neck collars for a free cider and perry recipe book.
The brand is backing outdoor summer events including a Jools Holland concert at Eastnor Castle, Herefordshire.