It forms part of a heavyweight marketing campaign which aims to show “the extraordinary lengths to which Oasis will go to make lunchtimes better”.
The ad will depict Matt, a Scot now living and working in London, who misses his favourite sandwich from his favourite sandwich shop. After its long journey, Gino’s Sandwiches arrives at Matt’s office to present him with a ham and extra mustard sandwich and a chilled Oasis.
The year-long campaign will include radio and outdoor ads running with the strapline Fruity Drinks and Lunchtime Dreams, an on-pack promotion and digital activity on Facebook.
Oasis will also link up with the Sun newspaper to launch a nationwide search for the lunchtime that most deserves a £30,000 makeover. “The campaign follows consumer research that reveals the average Brit is unhappy with their
unchtime and the great British lunchbreak is in need of a cheeky Oasis makeover,” a spokesman said. “The brand plans to galvanise the nation and help improve lunchtimes everywhere.”