Marlboro looks to a brighter future

30 April, 2010

Marlboro has launched what it claims is a new “smoother-tasting” variant for its Bright Leaf range.

Bright Leaf Platinum is made using a specific type of Virginia blend tobacco.

Available in packs of 10 and 20, at rrps?of £2.95 and £5.70 respectively, the?prices are 9% below the regular Marlboro rrp. They come in a side-opening box and price-marked packs.

“Positioned in the mid-range price bracket, Marlboro Bright Leaf Platinum is a Marlboro unlike any other, offering the quality you expect from a Marlboro, at a highly competitive price,” said Zoe Smith, marketing manager for the UK and Ireland.

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