Both the Bleue and Menthe varieties will now feature a white background embossed with a metallic purple logo and a new inner foil. The blends remain the same.
Transition packs of the superslim cigarette will inform consumers of the change. “We’ve updated the Vogue pack to?stay relevant to our adult consumers,” said Hinesh Patel, premium brand manager for British American Tobacco UK.
“Remaining true to the Vogue blend, consumers will benefit from a new pack that is distinctive.”