New-look Senses chases female fans

30 April, 2010

Nestlé’s Kit Kat Senses has a new

ook, designed to give the brand greater female appeal.

The redesign retains Kit Kat’s red background, while the Senses logo has been enlarged and now includes a swirling design to attract more women.

Since launching two years ago, Kit Kat Senses has added more than £30 million to the confectionery category by attracting more female consumers, according to Nestlé which thinks the makeover will continue to contribute to this trend.

“This new look will have greater standout on shelf and ensure shoppers will be able to find Kit Kat Senses more easily,” said Graham Walker, trade communications manager for Nestlé UK.

“Confectionery is one of the most impulsive categories and packaging is?an important tool in attracting shoppers.

“Research shows that it is second only in importance behind promotions.”

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