Benson & Hedges is introducing new bevel-edged packs in a more premium, modern design from June. Inserts from May will inform smokers about the redesign.
Cadbury has a new 45p on-pack promotion for its Dairy Milk range, while stocks last. The push coincides with a TV ad under its Glass and a Half Full Productions banner entitled Chocolate Charmer.
Kettle Chips is adding a seasonal Sweet Red Pepper Salsa flavour to its range of hand-cooked chips. The 150g bag will be available until September in a distinctive red and orange bag
Vimto has launched Cherry Vimto as a cordial, extending the flavour introduced in a fizzy format earlier this year. It is available in 72.5cl bottles with an rrp of £1.55.
Perfectly Clear flavoured water has a bold new look, a new range of fruit flavours and has introduced 1.5-litre bottles. New flavours include Heavenly Cherries, Scrumptious Strawberry and Crisp Red Apple.
Brannigans has added a Lamb & Mint flavour to its crisps range and put the health claim “made with 100% sunflower oil” on the front of packs.
McVities Cake Company has changed its flapjack recipe to reduce?its saturated fat content by 35%. Its range of impulse cakes, including muffins, flapjacks and slices, is also being rolled out with new “fresh, modern” packaging.