Low duty prompts rise in sales for affordable British wines

30 April, 2010

British wines such as Three Mills and Rougemont Castle are seeing a revival in fortunes, according to Nielsen.

The category is taking advantage of its lower-duty status to enable it to hit price points attractive to cash-strapped consumers, said analyst Stewart Blunt.

“There are one or two of these creeping into the market,” he said. “The duty band is lower for wines under 8.5% abv and lower again for under 5.5% abv – obviously it’s one way to hit a price point.”?Blunt said sales of light wines at the cheaper end of the market had been declining recently. “But with things like British-made wine, there seems to be a resurgence of interest. It’s £2.50 for a bottle, and that’s tempting for people.”?In 2009 British wine sales rose by 54% to £11 million, according to Nielsen data for the year to December 26.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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