Sales of Kiwi wine are especially strong at “the top end in the £10 to £20 price bracket”, he said.
While Australia’s size means it struggles to communicate the stylistic differences of each region, New Zealand creates a more simplified message, he told OLN.
“We’re seeing people becoming really interested in the regional side within New Zealand. It’s a lot easier to understand because it’s so much smaller. It has vibrant fruit and a commercial style.”
Pym said Sauvignon Blanc remained consumers’ favourite variety from New Zealand but Pinot Gris was gaining in popularity. “With Sauvignon Blanc it’s easy for consumers to understand the plucky, aromatic style,” he said.
Jostling to become the third bestselling country for Majestic are Italy, Chile, Spain and Australia. The retailer is running a promotion until August 30, giving consumers a 20% discount when buying any two bottles of either New Zealand, Chilean, Italian or Australian wine. The offer excludes sparkling wines, those below £4.50 and over £19.99 for Italy, and under £5 and over £19.99 for Australia.
Kiwi newcomers to Majestic’s summer range include St Clair Pioneer’s Block 10 Twin Hills Chardonnay 2008 from Marlborough (rrp £14.99), Main Divide Riesling 2008 from Waipara (£12.49), Waimea Estate Gewürztraminer 2009 from Nelson (£11.99), and Merlot/Cabernet Sauvignon/Cabernet Franc/Malbec blend Craggy Range Te Kahu 2006 from Gimblett Gravels in Hawkes Bay (£13.74).