A first for Cloudy Bay?Iconic New Zealand wine brand Cloudy Bay has released the first parcel of its Riesling to be sold in the UK. The 2006 vintage will have an rrp of £22 and is available through Moët Hennessy UK. The dry wine has been produced since 2003 but is available mainly in Australia and its native New Zealand.
Wine Intelligence talks brands?Wine Intelligence has added another masterclass to its sessions at the LIWF. How Wine Branding Really Works will be held in the Wine Intelligence Theatre (stand K70), on May 20 from 11.30am-12.30pm. The event is based on an interactive teaching programme developed by Wine Intelligence for the Bordeaux Wine MBA and WSET courses. Visit tiny.cc/medk0 to register.
Kopparberg does rock?Swedish cider brand Kopparberg has launched a campaign featuring an unsigned rock band in the hope of broadening its appeal. The ads feature Welsh band Joy Formidable and the theme Find Kopparberg. The campaign is running across cinema, press, outdoor and online.