Screwcaps boosted sales, says Aussie boss

14 May, 2010

Australian winery boss Bruce Tyrrell says screwcaps have been the “greatest thing that’s happened” for sales of his company’s fine wines.

He said sales of Tyrell’s premium Semillons – the company’s signature wines – grew between 25%-30% within?six months of the company abandoning natural cork in favour of metal closures.

Tyrrell told the recent Fine Wine 2010 conference that for Semillon, “the slightest hint of taint on a cork will stand out like a dunny on a ridge”.

He added: “With screwcaps there are no disappointments – and we can’t afford to have any. Fine wine has to be a great experience every time it hits the table.”?Tyrrell said Australian wine owed a lot to the UK market, but was now being “questioned on quality”. He added: “At £3.99, the price of good drinking wine is the same as it was 10 years ago. You can’t continue to maintain the same quality without a shift in price.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter