He said sales of Tyrell’s premium Semillons – the company’s signature wines – grew between 25%-30% within?six months of the company abandoning natural cork in favour of metal closures.
Tyrrell told the recent Fine Wine 2010 conference that for Semillon, “the slightest hint of taint on a cork will stand out like a dunny on a ridge”.
He added: “With screwcaps there are no disappointments – and we can’t afford to have any. Fine wine has to be a great experience every time it hits the table.”?Tyrrell said Australian wine owed a lot to the UK market, but was now being “questioned on quality”. He added: “At £3.99, the price of good drinking wine is the same as it was 10 years ago. You can’t continue to maintain the same quality without a shift in price.”